On-Page SEO

What is On-Page SEO?

People always say the start of everything is at the heart, and in SEO terms the heart is your website. The term On-Page relates to the techniques we can add onto each page of your site in order to optimise it for SEO purposes. In very simple terms, the better your website is optimised for SEO the higher the position you are likely to find your site on Google for your chosen keyword searches.

We have taken the liberty below to name a few of the On-Page techniques we use, and explain in detail the purpose and advantage each can have. If you would like to learn more about On-Page SEO or would like help analysing your current website on how you could improve it, please feel free to contact us.

Title Tags

Title tags as you may already expect is the area of code to which you can add a title name to the website page. The purpose of this tag is to share with search engines such as Google the name of the page to which they can match with user entered keywords. This consequently effects the position the page will appear on their search listings. As a result a website page without these tags we be harder to identify and as a result will appear lower on search listings if not shown at all.

We find that inexperienced developers may use the same tag throughout all pages within the website, however it is good practice to give each page its own unique title to correspond with the purpose of that page. A great title tag should be between 15 - 20 words in length and incorporate areas such as, company name, location, keywords and the individual page's purpose and name.

Description Meta Tag

The description meta tag is the area of code within each website page to which you can add a description of your company , such as its name, purpose, the services it produces, its location and even staff members. The ideal length of a description tag should be around 155 characters and be displayed as a sentence or keyword listing format. The purpose of the description tag is to help identify to the search engines what the page or site is about, to match with user keyword searches.

You can use a different description tag for each of your site pages however most developers will make a single generic tag which they will use for all. If you have a specific page which includes information content that regularly changes such as a blog, you have the option to leave your description tag empty. In these cases the search engines will automatically take lines of text from your page content and use these in place of the description tag. The advantage of this would be for example your website page could be shown on a search listings for a keyword entry that matches the title or content of your latest blog.

Keywords Meta tag

When reserching or talking to friends about SEO, you will probably be told the words, keywords, keywords, keywords. This is because late back when the SEO industry started, keywords was a vital part of getting your website seen. Today however the world of SEO is alot more sophisticated and the importance of keywords is now not as high.

It is however still good practice to include some keywords on your website and therefore we recommend you include between 10 - 20 good keywords which matches your company on areas such as name, location and list of services. Too many keywords however and search engines many see your site as what they call Spammy, which could effect your SEO for the worst or even black list you completly meaning to not show your site at all.

Robots Meta tag

On odd occations you may not want a certain web page listed on search engines, for example it could contain private infomation you do not want to share but for legal issues need to include on the site. For these occations robot tags allow you to specify that a particular page should NOT be indexed by a search engine or if you do or do not want links on the page followed.

Broken Links

You may have in the past been browsing through websites and suddenly come across a page titled "404" or a messsage saying "page not found". This happens when the link you clicked on is linked to an none existing or broken page which cannot be viewed. These are not only annoying for your users but on odd occations search engines can spot these bad links and even demote your listings position because of them. It is therefore highly recomended that you check your website for broken links either manually or via online checkers.

H Text Tags

H Text Tags have two tasks, first is that they are used to help style the text format in the site CSS in areas such as size, colour and font. The second is that it helps tell search engines the level of importance the content is and therefore what to focus the keyword search on. It does this using three levels, H1 (Main Titles), H2 (Sub Text Titles) and H3 (Content Text). Using these tags not only helps search engines analyse your site content but sophisticated engines such as Google will recognise this as a sign of a well built website done by professionals, and therefore may help move you up the rankings.

Content Quality

The quality of your site content can play a huge effect to the final result of your site rankings. You should focus on providing well structured, lenghthy text content which is spelt and punctuated in the correct grammer of your chosen language, and ideally regularly updated to match the latest areas of the chosen subject/industry.